
“If you don’t like something, change it. If you can’t change it, change your attitude. Don’t complain.”
– Maya Angelou
John Goddard
Founder (Retired)
As the founder of what became Arrivity Financial Planning, John Goddard established our core mission of providing accessible, high-value financial planning to people at every stage of life. His legacy continues to shape our client-focused approach.
John established Goddard Financial Planning in 2004 after a long career as a corporate executive. He had a mission to bring high-value financial planning to people at any stage of life. John established standards that make sure every plan is a combination of analysis, recommendations, and implementation guidelines for each client’s unique situation.
A graduate of Rutgers University with a Bachelor in Sociology, John contributed to the book “Just Give Me the Answer$: Expert Advisors Address Your Most Pressing Financial Questions” and has developed personal financial plans for hundreds of clients.
In February 2015 John retired from Goddard Financial Planning, which was re-named Arrivity Financial Planning in 2021. We still keep in touch with John and enjoy hearing about his retirement.