“The journey of a thousand miles begins with one step.” – Lao Tzu

William “Craig” McCook

Associate Financial Planner

Craig worked in corporate finance and strategy before pivoting to financial planning. He spent more than twenty years with companies such as T-Mobile, Brooks, and Starbucks, helping business leaders forecast and plan for growth. After careful consideration, his career transition to personal financial planning made perfect sense.

Craig supports Arrivity’s planners as they help clients optimize their financial situation and make decisions in line with their individual needs and goals. He believes finance shouldn’t be overly complex and always aims to keep things simple and understandable.

Craig has an MBA from Thunderbird School of Global Management and a BA in Management from Eckerd College. He’s now studying for his CERTIFIED FINANCIAL PLANNER™ certification. He serves on the board of Literacy Source, a Seattle non-profit.

Outside of work, Craig most enjoys spending time with his kids, hiking and paddleboarding in the summer, and skiing in winter. He loves to travel and has managed to pick up three foreign languages.